In fair/expo, nieuws


Jan Haaksman and Juan Felipe Gil

For the first time at Proflora we presented our latest selection of varieties of Chrysanthemums, Roses and Alstroemeria. After 5 years of extensive breeding, development and testing the exhibition was the first international show where our company logo and varieties where shown with pride.





The Chrysanthemum spray varieties Yellowstone, Clarity, Airbrush and the vintage coloured disbud Linette were entered in the breeder’s contest. Everest, Novastar and Trinity Star where entered by the growers and admired by the visitors inspecting the submissions.

We also showed the striking orange rose Clementina that is a welcome addition to the year-round colour assortment with high productivity and resistance to botrytis.


Icon Selections has the intention to select the best possible “Iconic” varieties under natural Colombian climate condition in the major cultivation areas.  We aim to breed and select beautiful varieties demanded in the market and especially focussed on enhancing the post-harvest quality and longevity with superior foliage and flower quality.

Thank you to all visiting our booth supporting our young company. A special thanks to all the buyers and retailers for visiting our booth and providing our Icon Selection team with valuable feedback and needs! We are eager to see you again!